Tag Archives: coaches
To niche or not to niche?
Do you believe that in order to be successful you need to pick a “niche”? Most marketers and sales people suggest that picking your niche is a very important and necessary part of your business strategy. The same is true for our coaching industry. We are told that as coaches and mentors, we need to pick a niche – the more narrow, the better – in order to make it clear what we offer and to whom. Do you agree or do you find it frustrating and limiting?
Personally, I do believe in creating a strategic plan and prioritizing what you want to offer and to whom. However, I never really bought the idea that in order to be successful – you must have a niche. I do believe you need to know WHO you are and what you bring to the table. The rest will sort itself out… I can bring lots of examples of people in a variety of industries, including coaching, who became successful because of who they were. We can’t be all things to all clients, but we don’t have to be. We just have to be ourselves.:) What do you think about that?
Passion v. Inner Peace: Is passion a necessary attribute of happiness?
Many coaches believe that passion for what you do, passion that gives meaning to your life – is a necessary attribute of happiness. However, to feel deeply about something and to be passionate about it, are not necessarily one and the same. When we experience our lives as having significance and meaning, we often experience a sense of inner peace — as opposed to the energized feeling of being passionate about something. That inner peace comes from knowing deeply within that we are doing what we are supposed to do in life — that we are living out our “life’s purpose.” It could be as ambitious as running a huge business or being totally satisfied being a mom and growing a family. We all determine and define our own happiness. “Passion” is at the top of the emotional scale. We don’t feel “passion” all the time, even as we do a job or a task we totally adore. We just feel good. We experience inner peace — a sense of wholeness, and truly being in the moment… What are your thoughts?
Copyright © 2012, Marianna Lead. All Rights Reserved in ALL Media.