Tag Archives: business
WBECS (World Business and Executive Coach Summit) with Brian Underhill: What Do Executives Want in a Coach?
You can still register for WBECS (World Business and Executive Coach Summit) free pre-summit: http://www.wbecs.com/go/wbecs/ml13“.
Tonight’s session was with Dr. Brian Underhill, founder & CEO of CoachSource, LLC and the author of “Executive Coaching for Results”.
He also told us that if we twitter him directly, he’ll send us his book – very generous of him. His twitter: www.twitter.com/bunderhill
Here’s the screen shot from his presentation where he is sharing with us the latest research that was done this year.
To niche or not to niche?
Do you believe that in order to be successful you need to pick a “niche”? Most marketers and sales people suggest that picking your niche is a very important and necessary part of your business strategy. The same is true for our coaching industry. We are told that as coaches and mentors, we need to pick a niche – the more narrow, the better – in order to make it clear what we offer and to whom. Do you agree or do you find it frustrating and limiting?
Personally, I do believe in creating a strategic plan and prioritizing what you want to offer and to whom. However, I never really bought the idea that in order to be successful – you must have a niche. I do believe you need to know WHO you are and what you bring to the table. The rest will sort itself out… I can bring lots of examples of people in a variety of industries, including coaching, who became successful because of who they were. We can’t be all things to all clients, but we don’t have to be. We just have to be ourselves.:) What do you think about that?