Tag Archives: niche
Don’t pick a niche — unless you want to!
I never really bought the idea that in order to be successful – you must have a niche. I do believe you need to know WHO you are, what you bring to the table, and why you want to do that. The rest will sort itself out… I can bring lots of examples of people in a variety of industries, including coaching, who became successful because of who they were. Yes, I agree, we can’t be all things to all clients, but we don’t have to be. We just have to be ourselves.:)
Personally, I do find “having to” pick a niche a very frustrating and limiting experience. Why force yourself into something that doesn’t feel natural? I encourage everyone to give yourself a permission (as we ask our clients often) NOT having to have a niche – unless you want to. There is a huge difference between doing something because you “want to” versus because everyone else seems to be doing it and/or telling you that you should do that as well. I think most of us are being “bullied” into picking a niche. How do you like those strong words?:)
To niche or not to niche?
Do you believe that in order to be successful you need to pick a “niche”? Most marketers and sales people suggest that picking your niche is a very important and necessary part of your business strategy. The same is true for our coaching industry. We are told that as coaches and mentors, we need to pick a niche – the more narrow, the better – in order to make it clear what we offer and to whom. Do you agree or do you find it frustrating and limiting?
Personally, I do believe in creating a strategic plan and prioritizing what you want to offer and to whom. However, I never really bought the idea that in order to be successful – you must have a niche. I do believe you need to know WHO you are and what you bring to the table. The rest will sort itself out… I can bring lots of examples of people in a variety of industries, including coaching, who became successful because of who they were. We can’t be all things to all clients, but we don’t have to be. We just have to be ourselves.:) What do you think about that?