Don’t pick a niche — unless you want to!

I never really bought the idea that in order to be successful – you must have a niche. I do believe you need to know WHO you are, what you bring to the table, and why you want to do that. The rest will sort itself out… I can bring lots of examples of people in a variety of industries, including coaching, who became successful because of who they were. Yes, I agree, we can’t be all things to all clients, but we don’t have to be. We just have to be ourselves.:)

Personally, I do find “having to” pick a niche a very frustrating and limiting experience. Why force yourself into something that doesn’t feel natural? I encourage everyone to give yourself a permission (as we ask our clients often) NOT having to have a niche – unless you want to. There is a huge difference between doing something because you “want to” versus because everyone else seems to be doing it and/or telling you that you should do that as well. I think most of us are being “bullied” into picking a niche. How do you like those strong words?:)