I trust the process — the coaching process — and since we use (or at least try as much as we can) content-free language, it doesn’t really matter what niche / type of coaching we do. “Niche” only changes the general topic of the conversation. In other words, it changes the topic from “executive” to “career” to “relationship” to “health” issues, etc. — but the coaching process always stays the same. Of course, it’s always nice to have additional templates and resources when you know your market and want to focus on a specific niche. However, it’s not as nearly important as some imagine it to be. The most important things are: trust the coaching process and be in the moment. What do you think?