We Have Three Brains to Coach!

I love when science finally proves something that we knew for centuries.

Listen to a very interesting presentation about how the science has proved that there is not one, but three brains: brain, heart, and gut. And a coaching approach to integrating them. In fact, it’s very similar to what I teach as part of Goal Imagery(R) method. Take a listen: https://vimeo.com/65558348

There is much more to come! And it’s free at WBECS (World Business and Executive Coach Summit) pre-summit: http://www.wbecs.com/go/wbecs/ml13“.



WBECS (World Business and Executive Coach Summit) with Brian Underhill: What Do Executives Want in a Coach?

You can still register for WBECS (World Business and Executive Coach Summit) free pre-summithttp://www.wbecs.com/go/wbecs/ml13“.

Tonight’s session was with Dr. Brian Underhill, founder & CEO of CoachSource, LLC  and the author of “Executive Coaching for Results”.

He also told us that if we twitter him directly, he’ll send us his book – very generous of him. His twitter: www.twitter.com/bunderhill

Here’s the screen shot from his presentation where he is sharing with us the latest research that was done this year.


Don’t pick a niche — unless you want to!

I never really bought the idea that in order to be successful – you must have a niche. I do believe you need to know WHO you are, what you bring to the table, and why you want to do that. The rest will sort itself out… I can bring lots of examples of people in a variety of industries, including coaching, who became successful because of who they were. Yes, I agree, we can’t be all things to all clients, but we don’t have to be. We just have to be ourselves.:)

Personally, I do find “having to” pick a niche a very frustrating and limiting experience. Why force yourself into something that doesn’t feel natural? I encourage everyone to give yourself a permission (as we ask our clients often) NOT having to have a niche – unless you want to. There is a huge difference between doing something because you “want to” versus because everyone else seems to be doing it and/or telling you that you should do that as well. I think most of us are being “bullied” into picking a niche. How do you like those strong words?:)


To niche or not to niche?

Do you believe that in order to be successful you need to pick a “niche”? Most marketers and sales people suggest that picking your niche is a very important and necessary part of your business strategy.  The same is true for our coaching industry. We are told that as coaches and mentors, we need to pick a niche – the more narrow, the better – in order to make it clear what we offer and to whom. Do you agree or do you find it frustrating and limiting?

Personally, I do believe in creating a strategic plan and prioritizing what you want to offer and to whom. However, I never really bought the idea that in order to be successful – you must have a niche. I do believe you need to know WHO you are and what you bring to the table. The rest will sort itself out… I can bring lots of examples of people in a variety of industries, including coaching, who became successful because of who they were. We can’t be all things to all clients, but we don’t have to be. We just have to be ourselves.:) What do you think about that?


Introducing The Only Comprehensive Coach Training Program Approved by ICF & IACT: Holistic Life, Career and Executive Coach Training

If you are considering a career in coaching, you may be feeling overwhelmed by the almost endless number of coaching schools and programs… 

  • Are you contemplating which school of thought in coaching is the best choice for you?
  • Are you interested in Brain-Based Coaching? Ontological Coaching? Emotional Intelligence (EQ) Coaching? NLP Coaching? Positive Psychology Coaching? Hypnotic Coaching? Or are you interested in exploring them all?
  • Would you like to learn holistic coaching techniques or traditional coaching methods? Or would you rather learn both?
  • What are you looking for in your instructor? An experienced and inspiring teacher or a successful coach with insider’s understanding of the industry? Or the best aspects of both?
  • Are you looking for a school that, in addition to providing excellent coaching skills, integrates authentic marketing approach from day one in teaching you how to attract clients and build your coaching practice with ease and joy?
  • Are you looking for a well-rounded training that offers the right amount of balance between theory and practice?
  • Are you interested in a program that is content-rich, yet allows you to fully integrate your personal interests and prior professional training into your own individual approach to coaching?
  • Are you looking for a world-class training program that offers small classes and personalized training that suits your individual learning style?
  • Are you looking to get your ICF Credentialing stress-free?
  • And last, but not least: Are you looking for a program that will fit your budget with no-fee payment plans and scholarships?


Goal Imagery Institute Offers a Truly Comprehensive, ICF-Approved Coach Training Program that covers all of the above and much more!

With Goal Imagery® Holistic Life/Career/Executive Coach Training You will Learn:

  • How to coach anyone on any topic with traditional AND holistic techniques
  • Practical application of ICF Core Competencies
  • Positive Psychology approach
  • Brain-Based Coaching (Neuroscience) & Ontological Coaching
  • Emotional Intelligence (EQ) Coaching
  • Neuro-Linguistic Programming (NLP) & Hypnotic Coaching
  • Underpinnings of coaching that lie in adult learning theories, change theories, and behavioral sciences
  • And much more…

You will Benefit from:

  • Live, 100% hands-on and 100% supervised training
  • Participating in small classes for optimal learning experience via convenient Internet and/or phone connection
  • Integrating your new coaching skills with your current professional experience
  • Growing personally and professionally by being coached throughout this course
  • Working with real coaching clients
  • Receiving the templates and forms you need for a turn-key coaching business
  • All the support and resources you need to build and grow your coaching practice, including marketing templates and an on-going alumni support forum

And You will Enjoy Fun & Friendly Expert Instruction from Marianna Lead, MCCNew York University Coaching Curriculum Adjunct Professor, first expert to introduce life coaching at the Smithsonian Institution, active leader of the coaching community (past president of award-winning ICF-NYC Chapter & creator of Life Coach TV show on Manhattan Cable) and ICF Credentialing Assessor since 2008.

Email info@goalimagery.com to arrange for a free personal consultation to see if this training is right for you OR call at 917-371-9713. Marianna Lead, MCC personally teaches all Goal Imagery Institute coaching courses.

Receive a free copy of “Finding the Right Coach Training Program for You” published by ICF.



“Marianna brings to the table advanced insight, wisdom and expertise. As a colleague, and recipient of her coaching, she has enabled me to bring to the surface thinking and solutions that were stuck deep in my mind and otherwise consumed by “day to day” life. Dr. Lead speaks with purpose and clarity, with each and every word counting towards navigating the client through their thoughts, which is the ultimate spirit of coaching. Her questions are pivotal, and she has found a way to translate this talent into an outstanding class modality. As an experienced coach and OD practitioner I would put both my personal and professional reputation behind this class.”
– Jennifer F. Muccioli, MBA, Director, Development Coach, Ernst & Young


“You truly are an amazing Teacher/Therapist/Coach and I feel very honored and blessed to have experienced your energy, enthusiasm, style and effectiveness. Our Coaching Sessions were very powerful and I enjoyed the virtual format. It enhanced my listening skills in a whole new way. By having the training “virtually”, gave us all the opportunity to attune our senses to a different channel… and feel confident that it is very do-able. The fact that you got us a real case to work with was also incredibly helpful. Your Coaching Course is one of the most exciting things I did in my life. I looked forward to every class.”
– Maria-Jose Starkey, Reiki Master and Spiritual Counselor


“A passionate teacher, Marianna inspires her students to help transform the lives of their clients through coaching. She is inventive, insightful, and dedicated to her students. She also makes the learning process fun.”
– Nancy Ancowitz, Business Communication Coach and Author of Self-Promotion for Introverts®


“Marianna creates a warm, friendly, nurturing environment for her coaching classes.  In a short time you cover a lot of diverse material, and Marianna makes that all manageable.  She explains things clearly and thoroughly.  A big part of the class is practicing sessions and you want as much experience as you can get, even if at first you feel hesitant and unsure.  Marianna moves you into the process gradually and with lots of encouragement and instruction so that everything is workable and enjoyable.  Marianna has a wonderful sense of humor and an ability to roll with whatever students need in the moment.  The teleconference class format worked well for me.  I much prefer being on my couch listening and learning than traveling and then sitting on a hard classroom chair.  If you want to enter the coaching profession, Marianna provides an excellent way to achieve that goal.”
– Carol Mischke, Spiritual Counselor & Hypnotist

Email info@goalimagery.com to arrange for a free personal consultation to see if this training is right for you OR call us at 917-371-9713.

See the upcoming class dates (please scroll down on that page) and sign up to receive a free comparison grid of ICF-Approved Online Coach Training Schools here: http://www.goalimagery.com/professional-coach-training/ 


Improving Coaching Skills

1. I usually learn the same way I suggest in my coach training classes – by listening back to recordings of my own coaching. And sometimes I stop the recording because I think OMG, this was a great coaching question, I must write it down. And then, the next day, when I look at the question I wrote down, it doesn’t look powerful at all. The reason being, the context was lost, the moment is gone, and it becomes meaningless. So even though most of the time you can’t pluck the question or a certain response out of the context and hope it’ll be just as brilliant at another time, with another client, during another session, etc.- you can still learn more from it if you write it down. You will deposit it in your memory bank and it will create another choice that you can possibly adjust for another client and their situation.

2. Another thing that I do – and that may feel a bit “risky” to you – I ask my colleagues (who are experienced coaches) to listen to the recordings of me coaching others and to provide their feedback. There may be some blind spots and improvements they can offer that I might not be able to catch and/or discover on my own.  As my mother would say, one brain is good, but 2 or 3 is even better.:)

3. I also learn when I teach my coach training classes, and it’s always exciting.

4. And last but not least, I learn by observing and listening to other coaches coach and by reading new and old books about coaching and self-improvement in general.

What are your best learning  methods for improving your coaching skills?


Copyright © Marianna Lead. All Rights Reserved in ALL Media.


Are you tired of marketers calling you cell?

To prevent this, call the following number from your cell phone:    888-382-1222.
It is the National DO NOT CALL list It will only take a minute of your time.. It blocks your number for five (5) years. You must call from the cell phone number you want to have blocked. You cannot call from a different phone number.


Gremlins: Our Agenda or Our Client’s?

For some clients, putting themselves down is their “default” system. We understand that when they do – their “Gremlins” must be acting out. Our clients know that they are not stupid. They know it, but these voices – their Gremlins – do creep in. So, of course, we must create awareness around that. And, once the awareness is established and our clients still put themselves down… then what? At times, when that happens, I feel it’s healthier to take a beat and move on, rather than focus their attention on it once more. After all, we strengthen what we focus on. I definitely don’t want to give more energy and more strength to their Gremlins. We also must watch out for this not to become our agenda for “fixing” our clients. There is a significant skill that is required for bringing Gremlins to light at appropriate times while still staying on your client’s agenda. One of the ways to do it is to simply ask if they would want to talk about it or stay on their original agenda. However, it becomes challenging if a client does it over and over again as a habit of sorts. What are your thoughts and experiences?

Copyright © Marianna Lead. All Rights Reserved in ALL Media.


Establishing the Coaching Agreement: The Misunderstood Competency

ICF’s explanation of this competency is the “Ability to understand what is required in the specific coaching interaction and to come to agreement with the prospective and new client about the coaching process and relationship.” Many coaches take this to mean that it’s all about the coaching contract and all the logistics around the coaching relationship. However, as ICF assessors, we are instructed to apply this competency to determine how coach creates an agreement with a client about the topic and the results that are expected from each given coaching session. It’s one of the most important and yet one of the most misunderstood competencies. And, for a masterful coaching (MCC), establishing “what is required in the specific coaching interaction” needs to be thoroughly explored before moving on to the rest of the session. In my personal experience, exploring what my client really wants often resolves the very issue at hand. What is your understanding and experience with this competency?

Copyright © Marianna Lead. All Rights Reserved in ALL Media.


Passion is Not The Answer

“Passion” to me means a burning desire. I can be passionate about certain things in my life, but I’m not “on fire” all the time. When our clients can’t relate to “passion” the way we want them to, we treat them as if something is terribly amiss in their lives and insist on helping them “find it”.:) But passion is not always the answer. Even though it’s a must for a visionary leader as a source of a positive driving force, it’s not always a workable concept for everyone else on the planet. Coaches tend to forget that “passion” by definition is the highest degree of emotional intensity. It is extreme and far from normal. And it’s not even always positive. One can be passionate about something that is addictive, like gambling; or one can be passionate about someone who is not good for them. And when it is positive – does it have to be so extreme? Does it have to be “passion”? What about “inner happiness”, being “in your skin”, feeling content? Do you deeply love your children or are you “passionate” about your children? What are the different definitions for each concept? We shouldn’t measure our clients, their happiness, state of well-being, and level of life satisfaction by their passion or lack of it. I’d rather look at what makes our clients feel good about themselves. They don’t have to be “on fire” to be happy and fulfilled.
Copyright © Marianna Lead. All Rights Reserved in ALL Media.